Drawing visitors to your site - Music and the internet Part Three
Getting a website is just the beginning of an exciting adventure in marketing your music – but how will anyone know that it’s there? Keith Gemmell explains know to attract visitors to your site and keep them returning for more.
We’ll start with a quick recap: in part one of this series we covered the ‘new music business’ – how the internet is revolutionising the way we promote our music. We discussed using online distribution services like CD Baby and the merits of maintaining a personal website. We also looked at mp3 encoding and streaming, as well as the pros and cons of forming a record label.
This feature first appeared in Music Tech Magazine issue 21
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